.Precious Readers, SEO Pros, and Digital Marketers,.Hey there, I'm Jenise. I've been at the SEJ reins for 15 years, with Loren Baker and also Brent Csutoras at my edge as a large number managers and also functioning partners.Last night, I got out of bed to a huge part of headlines: SEO updates publisher Internet search engine Land was actually purchased by advertising and marketing tool provider Semrush.There's an elephant in the space, so allow's start certainly there.What takes place when a sizable search advertising field gamer buys a popular media electrical outlet paid attention to the search advertising field?Will the author's protection continue to be objective and also agnostic? Will its reliable guides feature the breadth and also depth of tools as well as systems as well as services available -- some of which reside in direct competitors with Semrush?What occurs to Internet search engine Property's mounds and reams of existing material -- write-ups, white colored papers, digital books, videos-- that refer to Semrush competitions (umm, not to mention their backlinks)?What about credible perspectives from appreciated authors that run counter to the new corporate celebration lines in some way? Will those voices still be actually released, intensified, priced quote on SEL? Or even thinned down, or even quashed?So many questions.Community reactions, up until now, have been actually either of a favorable, gratulatory nature otherwise paid attention to worries of predisposition.Screenshot coming from LinkedIn, Oct 2024.Screenshot from LinkedIn, Oct 2024.Screenshot from X (Twitter), October 2024.Screenshot from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot from X (Twitter), October 2024.SEL as well as Semrush each have actually been active in responding on social media sites, restating that:." Our planning is to remain to remain individual as well as impartial. Our target is actually to supply premium knowledge as our team always have.".I carry out believe that these are their purposes for the existing content group, for now.I'm curious to view whether this independence is going to stand up the examination of your time, after the dust has resolved and also the updates of this purchase is actually lining our electronic bird crates.I want finding out if SEL's content flexibility will stand the exam of investor passions in an NYSE-traded company that created $305 thousand in revenue in 2015. I think we are going to need to stand by and find.Listed here's Where Internet search engine Journal Stands Up.Being one of the last private publishers in the s.e.o market, SEJ remains bootstrapped and also unbossed.No person pulls SEJ's strands, controls our back links, our coverage, or even our message.That corrects. SEJ is actually the honey badger of search engine optimisation writing: Our experts report what our experts really want, when our company want, just how we wish.SEJ is still committed to stating the truth (effectively, the reality till points transform with the algorithms) about what is taking place in search engine optimization and also advertising.SEJ is actually still dedicated to supplying unprejudiced education and learning as well as finest practices for our visitors.A.k.a. organization customarily right here at SEJ.That Is Actually Search Engine Diary Anyways?Our team of 26 individuals around the world is composed of writers, editors, designers, technologists, the back office who keep points running properly, purchases procedures. They make me so glad, if I may boast a little.Our team promote clarity, trial and error, accountability. Our company do not put up with office national politics or poisonous habits. I appreciate to think we're close-knit. Our company discuss, we swear, we delight one another with foolish memes. Our team have actually chuckled together and also sobbed with each other.Most significantly, when the sh * reaches the fan, our experts pull together. Our company rally. Our company receive sandy. Repeatedly. I inquire the crew to try once more, to enhance, to maintain knowing-- as well as they perform it. Which is when you recognize you possess an A-Team on your palms.That is actually the entire roster. SEJ has no capitalists. No business overlords. And also our team desire it in this way.Our freedom has been challenging sometimes. It would certainly behave to have a company Father Warbucks who may "dim the heavens with people," being one of my favorite specialists ased if to point out.And so it carries out offer me stop briefly when a competitor publisher is currently backed by a multi-national company along with over 1,000 staff members. That's a monumental quantity of information, firepower, and also reach out to.However throughout the years, SEJ's self-reliance has ensured our crew's capability to offer one hundred% unprejudiced journalism as well as education and learning for the hunt advertising and marketing community.Our company do what our experts want. And this is what I believe: That our visitors, our advertisers, our neighborhood is going to provide what our experts need to be a powerful David to this brand-new Giant.I invite your reviews, feedback, as well as concepts to make Online search engine Publication what the search marketing community requires it to become currently. Leave me a notification listed here, and also I vow to reply.Jenise Uehara.CHIEF EXECUTIVE OFFICER, Online Search Engine Diary.Included Graphic: Tanveer Anjum Towsif/Shutterstock.